In fact, all told NASCAR sanctions over 1,500 races at over 100 tracks in 38 states,
Canada and Mexico.After its birth in February 1949 as a regional entertainment promoter in the
South, NASCAR grew to become the second most popular pro sport in terms of television
ratings in the U.S. A certain fraction of America's young car buffs were buying and
customizing different cars than their older brothers, but there were no competitive events on TV
for them to turn to other than NASCAR and a few SCCA (Sports Car Club
of America) races. And most are looking in one direction.That direction, of course, is Japan.
The numbers for NASCAR are still solid, but advertisers and auto industry observers are still
watching for the viewership changes that they know are coming. Car guys, it seems, like
all kinds of car races, regardless of their own auto's pedigree.Change may comeWith the proliferation
of cable channels and Internet offerings, the import tuner crowd is starting to get TV
and screen time of its Nike Requin own. More precisely, Japanese cars, many of which are built
right here in the U.S. It is hard to imagine something as "American" as stock
car racing fading away, but it may be that the process will be more of
a gradual metamorphosis than a quick change. In recent years, NASCAR teamed with the Universal
Technical Institute (UTI) to open a trade school, the NASCAR Technical Institute, in North Carolina,
where it provides state-of-the-art training to would-be NASCAR mechanics.Car cultures new and oldIn the 1990s,
a new kind of car fan arrived on the scene, the "import tuner." Young men
18 to 30 years old, it was said, were starting to turn away from "Detroit
iron" to the Hondas, Toyotas and Nissans that were easier (and cheaper) to "mod" (modify).
Today it is outpaced only by the National Football League. The three largest racing series
it oversees are the NEXTEL Cup, the Busch Series and the Craftsman Truck Series, but
it also oversees NASCAR Regional Racing, the Whelen Modified Tour Nike Tn and the Whelen All-American Series.
Around the world, as a matter of fact, NASCAR races are now broadcast in more
than 150 nations, and a serious global expansion plan seeks to build international fan support
even more.Headquartered in Daytona Beach, Florida, NASCAR also maintains offices in four North Carolina cities
(Charlotte, Mooresville, Concord and Conover) as well as New York City, Los Angeles, Arkansas, Toronto
and Mexico City. It was a bit confusing for advertisers and research firms, who thought
it somewhat counterintuitive.Further research, done in the early 2000s, revealed the reason. The only good
advice on this one is: Stay tuned!This article provided by Scott McQuarrie for EZWatch Pro
Video Surveillance, a leading provider of security cameras and video security systems for any application.
NASCAR sponsors 17 of the top 20 sporting events (measured by attendance) in the U.S.,
and its 70+ million fans spend more than $2 billion a year on NASCAR-licensed products.Dedicated
fansAdvertising professionals consider auto-sports fans the most brand-loyal out of all sports, which is the
real, dollar-and-cents rationale for Fortune 500 companies sponsoring NASCAR more than they do any other
sport, anywhere in the world. The EZWatch Pro brand has come to stand for world-class
expertise in electronic security, video surveillance and the myriad technologies involved in both fields. But
despite this generational move, NASCAR events continued to grow in popularity, especially on TV. There
are no import tuner races in the cards, and no one is planning TV or
web coverage of the various tuner-parts conventions, so it remains to be seen what kind
of programming could compete with the NASCAR races.NASCAR is still safely atop the heap as
far as televised motorsports. The National Association for Stock Car Auto Racing (NASCAR) is the
premier sanctioning organization for motorsports in America. The next few years are critically important, however,
as the convergence of TV and Internet continues to change the viewing landscape. From small
business to gigantic international airports, there is an EZWatch Pro solution to meet any and
every business, school and government security challenge..
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